H2H and Mondadori – innovators in retail communication

At the last edition of the GrandPrix Advertising Strategies, Mondadori Store was awarded the “Communication and Retail Prize” for its skill in bringing innovation to its communication and brand strategy. This is the most prestigious award in Italy for the brand and its communication.

As Francesco Riganti, Mondadori’s Marketing Manager, underlined: “Winning this prestigious award is the outcome of the significant repositioning of our brand, obtained through collaboration with the partners who worked with Mondadori Store in this major relaunch process.”

For years, H2H has been one of the go-to agencies for Mondadori Retail.

In 2015, we managed the entire strategic campaign to reposition the brand in the more than 600 stores that make up the Mondadori Retail network, supervising the naming, the system architecture and the visual identity.

This work gave rise to the new trademarks Mondadori Megastore, Mondadori Bookstore and Mondadori Point, reaffirming the brand’s leadership as the largest chain of bookshops in Italy.

We also edited the Mondadori Bookclub’s catalogues on a continuous basis for its three productions: “The Literary Circle”, “Euroclub” and “Club for You”, which bring together a selection of the best Italian and international editorial products.

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