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DMA AWARDS ITALY: THE WINNERS OF THE 7TH EDITION

The seventh edition of the DMA AWARDS ITALIA, the prestigious competition promoted by DMA Italia (Data & Marketing Association) which awarded the best data-driven marketing campaigns, ended. The Award Ceremony was held last night in Milan, in the beautiful setting of the Vodafone Theater in Milan.

DMA AWARDS ITALIA is the only award in Italy that, in addition to creativity and strategy, rewards the ability to collect, use and interpret data. The surveys are then studied through tools such as Marketing Database, DMP and Business Intelligence to get to know consumers, understand them and build relevance and engagement for them.

The award is made in Italy by DMA Italia (www.dmaitalia.it), the association that promotes and encourages the creation of training programs for the market on marketing and communication issues, related to the use of data (data driven marketing).

The ceremony was opened by Polo Romiti, President of the Association. Flanked by the other members of the Board, Fabrizio Vigo (Vice-President), Federico Tornielli, Marco Rosso, Sergio Pilu and Enrico Barboglio. Romiti explained: “The objective of DMA Italia is to be the unique meeting point of the realities that base their development strategies on the centrality of the data. Only now in Italy is learning to structure and regulate the conscious use of data in marketing. We at DMA Italia, “the President of the association continued,” we are called to facilitate and support this process: only by having responsibility in the way in which communication is made and by placing users at the center of our strategies, we could gain credibility. This year DMA Italia will then participate as a leading actor in the drafting of the Code of Conduct that the European Guarantor will publish in the first few months of 2020 and through which DMA Italia will play the role of Auditor ”.

A result of absolute prestige, although (again quoting the words of Paolo Romiti) “the road is still very long, but the challenge is compelling”.

Furthermore, in this edition, the Awarding format has changed.

The ceremony was preceded by an afternoon rich in content, during which marketing professionals in companies of various industries told how in the last decade they have faced the challenge of the progressive digitalization of the customer experience with the brands.

On stage they came and went:

Andrea Roberto Bifulco of Startup Grind, which dealt with Growth Hacking to accelerate the growth of a business in a sustainable manner;
Denis Balbo from Naos, with a focus on Open Innovation and Data Utilization;
Fabio Borney of FCA, who examined the advantages of data marketing for the automotive market;
Henry Plateo of WeChat, with a lunge on the Chinese digital system;
Fabio Carsenzuola of Europ Assistance Italia, which outlined the new digital tools for consumer assistance;
Antonio Fratta Pasini of CheBanca !, which defined the prospects for PSD2 in the banking business model.

Their interventions showed that information, data and creativity must find the right mix, inside and outside the company, to generate valuable experiences for consumers.

The traditional party, Let’s Party the Results, was held this year with the special participation of Lo Stato Sociale.

 

Here’s the list of the winners:

Consumer Products and Services

DMA Award Argento

Campaign Wako’s Challenge

Agency: A-Tono

Client: San Carlo Unichips

 

Business Products and Services

DMA Award Oro

Campaign: Mind Portraita

Agency: The Embassy

Client: The Embassy

 

Not For Profit

DMA Award Bronzo

Campaign: Prima l’italiano

Agency: A-Tono

Client: NoWalls

DMA Award Argento

Campaign: L’involontario

Agency: Conversion

Client: Officine Buone

 

Pharmaceutical And Healthcare

DMA Award Argento

Campaign: Un’esperienza multi-player oltre la loyalty

Agency: DM Group

Client: Darphin

 

Automotive

DMA Award Bronzo

Campaign: Storie di guida vera

Agency: Cernuto Pizzigoni & Partners

Client: Subaru Italia

DMA Award Argento

Campaign: DDA – Dealer Digital Advertising

Agency: Like Reply

Client: FCA

 

Premio Speciale Best Use of SOCIAL MEDIA

Campaign: Wako’s Challenge

Agency: A-Tono

Client: San Carlo Unichips

 

Premio Speciale Search&Display

Campaign: DDA – Dealer Digital Advertising

Agency: Like Reply

Client: FCA

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