Sep 20 2017
Google is the most used search engine in the world. Everyday, million of people trust its results and in the last years, Google has succeeded in experiencing the mobile revolution earning the loyalty of its users. However, it seems it wasn’t enough: recently Facebook overcame Google by four percentage points, for an entire week.
According to a study of Data Science Center, today the social networks – especially Twitter and Facebook – are the main tools in order to find all the necessary information. Why? Some websites, such as Reddit and the same social networks are able to address the traffic website and they can actually spread the so called fake news. Moreover, the traffic website does not frequently come from Google, but from the social networks and the newsletters.
So, what’s going to happen in the future? Google is looking for new challenges, such as the web-wide algorithmic search, artificial intelligence and robotics.
Sep 13 2017
“The Invisible Hand: Hidden forces of technology”: that’s the theme of the Social Media Week Independent. The event is taking place in Rome from 09/11 to 09/15 at Villa Borghese.
The whole week is focused on speeches regarding economic, social and cultural effects of the digital, web and social media.
This is an important opportunity to study the relationship between society and new technologies in order to understand how they are going to influence the language, the world and the way we communicate.
There are more than 65 scheduled events including workshops, case studies, seminaries and keynotes by important Italian and international experts. And also, guests can assist at no charge many moments of networking.
It’s a key event to talk about the role of social media and question about the web phenomenon with the goal of deeply understanding the society in which we live.
Jul 14 2017
H2H, a marketing and communication company headed by Paola Romiti – which numbers prestigious brands like Mercedes, Sony, Mondadori and Enel among its main clients – has formed a partnership with Sopra Steria, an outstanding French company in the field of services dedicated to Information Technology.
Boosted by 40,000 collaborators in more than 20 countries, the Sopra Steria Group attained a turnover of 3.7 billion euros in 2016.
The expertise possessed by H2H, always at the cutting edge in meeting the marketing requirements and needs of the market, combined with the offer of Sopra Steria, among the European leaders in the field of digital transformation, will enable the creation of one of the most complete range of services on the market: from creativity to communication through to the highly-developed technological platforms that support them.
“Thanks to this partnership,” said Fabio Arrigoni, Director of Sopra Steria Italia’s Industry & Services Division, “we will make a creative approach and consultation capacity available to our clients, in addition to the consolidated expertise in the field of technological innovation that has always set us apart. This collaboration further strengthens the role of Sopra Steria as the supplier of complete, avant-garde solutions.”
Paolo Romiti, H2H’s Chief Executive Officer, added: “We chose Sopra Steria, and they chose us, due to the interesting synergy that could be created and, above all, the convergence of vision, directed at combining added value and the high quality of the service in pursuit of a single goal: ensuring clients can be certain of attaining the maximum result, in terms of value, effectiveness and return from their investments.”
Jul 13 2017
At the last edition of the GrandPrix Advertising Strategies, Mondadori Store was awarded the “Communication and Retail Prize” for its skill in bringing innovation to its communication and brand strategy. This is the most prestigious award in Italy for the brand and its communication.
As Francesco Riganti, Mondadori’s Marketing Manager, underlined: “Winning this prestigious award is the outcome of the significant repositioning of our brand, obtained through collaboration with the partners who worked with Mondadori Store in this major relaunch process.”
For years, H2H has been one of the go-to agencies for Mondadori Retail.
In 2015, we managed the entire strategic campaign to reposition the brand in the more than 600 stores that make up the Mondadori Retail network, supervising the naming, the system architecture and the visual identity.
This work gave rise to the new trademarks Mondadori Megastore, Mondadori Bookstore and Mondadori Point, reaffirming the brand’s leadership as the largest chain of bookshops in Italy.
We also edited the Mondadori Bookclub’s catalogues on a continuous basis for its three productions: “The Literary Circle”, “Euroclub” and “Club for You”, which bring together a selection of the best Italian and international editorial products.