• A 30 year relationship: congratulations, Gianmario!

    Tough, determined, ambitious. These are the three adjectives we choose to define Gianmario Colafati, our Operations Director.

    With an optimistic approach, which looks towards the future and it is opened to new challenges, like the digital and social media ones, Gianmario Colafati celebrates 30 years of career in the group. Over the years, Gianmario contributed to ensure the success of our agency by integrating traditional and digital skills, as well as the engagement and proximity marketing competencies.

    This successful approach has made our Operations Director a truly point of reference by contributing to bring cross-cutting skills and best practices into the agency for the implementation of projects for the more than 40 clients ranked in our portfolio.

    Well then, it has to be said: 30 of those years, Gianmario!


    A smarter way to narrate a story exists, the digital one, and it’s narrative format, the web series

    This is how the cooperation between Paolo Romiti, Head of H2H, and Nicolas Vaporidis, founder with Primo Reggiani and Matteo Branciamore of the production house: Drive Production Company.

    From this synergy “The Analogical man” was born, a web series with Francesco Arienzo, winner of Italia’s Got Talent, as the protagonist

    The mini-series of 3 episodes was shot in the offices of H2H and tells the story of Francesco, Journalist and Tv correspondent, that investigates on the company reality of H2H, but with the goal of sabotaging it.

    The project of the web series was presented by Paolo Romiti and Nicolas Vaporidis at the Red Wave Party of H2H that took place at Magazzini Generali on December 12


    Elite, the project of Italian stock in support of small and medium companies, has interviewed our CEO Paolo Romiti. An interview focused on the role of companies communication in the 4.0 era.

  • Play with Playlink, H2H’s contest for Sony PlayStation

    H2H signs the of Sony Playlink, a new game Platform that has changed the world of PlayStation, making the gaming experience even more social and transforming the smartphone in an actual controller.

    After having stood by the side of PlayStation in the press conference that took place in September during the Milano’s games week., H2H has created and developed “Play with Playlink”, a flash contest sponsored on Sony Playstation Italia facebook page, with the participation of Trio Medusa. The contest, opened from December 7 2017, has seen the attendance of nearly 900 people. The goal was to make guess the identity of 3 guests with only 3 hints, with the possibility of playing a game with them in Rome’s office of PlayStation. Therefore, the two winners –Giovanni and Sara- with the presence of a playstation’s sales area representative, they had the opportunity of facing Gabriele Corsi, Furio Corsetti and Giorgio Maria Daviddi in a quiz game “Knowing is power” between the ones available on Playlink. In addition to this, for all the participants the Playlink super pack bundle containing 4 games for PlayLink : Tell me who you are, knowledge is power, Hidden agenda, and Singstar celebration was also made available.

    “Playlink has revolutionized the way of playing PlayStation” says Paolo Romiti, President and CEO of H2H. “ We have already worked with Sony in the launch of this new platform in the press conference, where we involved influencers not strictly connected to the gaming world, following the product’s direction, that is thought for non-gamers.. The use of the cellphone as a controller and the kind of releases make PlayLink a platform for a wide audience, thanks to its immediate response and it’s gaming mechanics that encourage the interaction between participants, kind of how we used to do in the old games. This contest follows a work of support to the client in the project of transferring this concept with social activities and known testimonials to the big audience”.


    H2H has developed a structured format on 4 web films for the new campaign of Coop Italia destined to explain the values of the group: Security, Environment, , and ethics.

    The special project, born for Coop’s digital media, was launched in May 2017 and continued for the rest of the year, intending to build a new approach in the exchange between Coop and people.

    H2H has followed the strategic idea and the production of four cooptime stories, all of them focused on one of four key values which Coop means to communicate.

    The videos insered in the campaign were written by young italian authors and documentarists that challenged themselves on the narration of Coop’s key values. Everything was then added with a soundtrack written and sung by Levante.

    The campaign has been planned for tv radio and web. The first story, “Underwater” by Cristian Natoli talks about security.

    The second one, “On my ground”, focuses on the environmental value.

    The third story,” The martian column”, by Margherita Ferri, faces the transparency subject. The fourth, finally, is in production and will be dedicated to ethics.

    “The objective is to reaffirm a new dialogue between Coop and young people on digital territories, connecting the values and the client vision at the same time”. Declares Paolo Romiti (in the picture) President and CEO of H2H. “To achieve it, we have created a strategy that we have defined video domination, for each of the four Coop time stories. Thanks to different formats that aim to a long tail video of contents”.


    Mondadori Retail entrust H2H for the direction of the special campaign for the Black Friday occasion.

    Inside H2H, due to the Mondadori partnership, there have been numerous initiatives, it’s the case, for example, of the direction of the replacement of over 600 stores for the preparation of retails and all offline communication

    The Black Friday promotion, which will be valid for the entire duration of the weekend, will provide a different series of offers and discounts on different product’s categories and an aimed selection of quality products like books, games,toys,technology, music and DVD. The strategy forces a distributed communication on all channels: web, in-store, radio, socials and CRM

    “Black Friday is a commercial event imported from the United States that with the passing of the years has extended and that this year will be extremely pushed in all kinds of physic distribution, in addition to the web operators.

    We have then decided to propose interesting promotions for all clients in all categories that we offer, by web marketing and customer base. We have asked H2H to support us in the development of a crossing communication channel that would be distinctive and aimed.” Has declared Francesco Riganti, Marketing director of Mondadori retail.

    This campaign represents a new prestigious goal that reinforces our competitions in the publishing and retail sector.


    H2H will direct all web concessions of Mercedes-Benz in Italy.

    More specifically, the marketing and communication agency based in Milan, owned and directed by Paolo Romiti, will have the task of handling the web platform with which Mercedes-Benz dealers interact with their public. The goal is to grant an experience of navigation that reflects the principles of the motoring house of Stuttgart in a quick and simple way.

    It was 2015 when H2H started cooperating with the Daimler group for what concerned the content management on Mercedes-Benz Italia websites including Digital performance e-marketing automation, proximity marketing in retails, digital strategy, communication design e platform.

    With the birth of this new project, the team of H2H will grant the service of his Demand & Delivery unit to Mercedes-Benz., in order to operate in more efficient conditions on local websites, pushing on trust and credibility that were consolidated as time passed by.

    “H2H proves once again to be one the top agencies in marketing and communication directive operations of Mercedes-Benz Italy” comments Paolo Romiti, owner and CEO of the group. The know-how, qualities, and trustfulness conquered in the multi-year relationship with Mercedes-Benz Italia made us build new initiatives to improve and innovate our communication channels of the German motoring dealers

    This is a really important result that reinforces our competence in the motoring sector and consolidates the collaboration between H2H and Mercedes-Benz Italia on the digital Frontier”

  • Villa d’Este Forum: new prospects for the italian economy

    H2H attended the 43th edition of the Ambrosetti Forum of Villa d’Este in Cernobbio.

    “The today and tomorrow scenario for the competitive strategies”: this is the title of the famous annual event, which represents a golden opportunity to involve international guests in a sharing of visions and opinions about economic, political, scientific and technological issues.

    Organised in three days, the jewel in the crown of the Forum were debates, meetings and specific presentations solely reserved for the guests of the event.

    200 international and Italian top managers attended the event together with 15 countries and 60 speakers. Among them: Gerard Baker, Fu Ying, Angel Gurría, Bruno Le Maire, John McCain, Pierre Moscovici. On the Italian guests list, especially the politicians were in the spotlight: Paolo Gentiloni, Pier Carlo Padoan, Angelino Alfano, Vincenzo Boccia, Enrico Letta, Valeria Fedeli, Mario Monti, Andrea Orlando, Luigi Abate and Giuliano Poletti.

    As usual, during the work, a number of vertical searches about specific topics were submitted: macroeconomy, impact of technology in the workplace (both in Italy and Europe), Brexit, justice system and fight against corruption, industry sector and, lastly, urban mobility.

    The bottom line of the Forum is a better prospect for our country: “In these days – the Prime Minister stated – we have beed inundated with a lot of data and statistics. The directions is positive”.

    Our CEO Paolo Romiti commented: “H2H believes in the Italian improvement because in this moment Italy is fully qualified for an upgrade thanks to the technological innovation. In this sense, we invest in the future of our company in order to face the many changes of the current challenges”.

  • Welcome Andrea!

    The H2H team has expanded with the arrival of Andrea Ricotti, now operating in his new role of Sales & Marketing Director. A graduate in Corporate Economics from Milan’s Università Cattolica with an Executive MBA from SDA Bocconi, Andrea has occupied roles of increasing commercial responsibility in Hewlett Packard and, more recently, in Cerved Group.

    His expertise contributed to the development of the business of Cerved Marketing Solutions, managing the sales network and working on the planning and launch of new products and services.

    “Andrea’s appointment brings to H2H the guarantee of long-standing experience in the managerial and commercial field,” explained Paolo Romiti, H2H’s CEO. “We have put him at the helm of the Sales Accounting, Project Management and Strategy teams, with the aim of pursuing the marked strategic repositioning of the agency, which will involve additional recruitment to the workforce in the coming months and the redefining of the corporate mission.”