Monthly Archives

July 2017
  • H2H and Sopra Steria, a new partnership

    H2H, a marketing and communication company headed by Paola Romiti – which numbers prestigious brands like Mercedes, Sony, Mondadori and Enel among its main clients – has formed a partnership with Sopra Steria, an outstanding French company in the field of services dedicated to Information Technology.
    Boosted by 40,000 collaborators in more than 20 countries, the Sopra Steria Group attained a turnover of 3.7 billion euros in 2016.

    The expertise possessed by H2H, always at the cutting edge in meeting the marketing requirements and needs of the market, combined with the offer of Sopra Steria, among the European leaders in the field of digital transformation, will enable the creation of one of the most complete range of services on the market: from creativity to communication through to the highly-developed technological platforms that support them.
    “Thanks to this partnership,” said Fabio Arrigoni, Director of Sopra Steria Italia’s Industry & Services Division, “we will make a creative approach and consultation capacity available to our clients, in addition to the consolidated expertise in the field of technological innovation that has always set us apart. This collaboration further strengthens the role of Sopra Steria as the supplier of complete, avant-garde solutions.”

    Paolo Romiti, H2H’s Chief Executive Officer, added: “We chose Sopra Steria, and they chose us, due to the interesting synergy that could be created and, above all, the convergence of vision, directed at combining added value and the high quality of the service in pursuit of a single goal: ensuring clients can be certain of attaining the maximum result, in terms of value, effectiveness and return from their investments.”

  • H2H and Mondadori – innovators in retail communication

    At the last edition of the GrandPrix Advertising Strategies, Mondadori Store was awarded the “Communication and Retail Prize” for its skill in bringing innovation to its communication and brand strategy. This is the most prestigious award in Italy for the brand and its communication.

    As Francesco Riganti, Mondadori’s Marketing Manager, underlined: “Winning this prestigious award is the outcome of the significant repositioning of our brand, obtained through collaboration with the partners who worked with Mondadori Store in this major relaunch process.”

    For years, H2H has been one of the go-to agencies for Mondadori Retail.

    In 2015, we managed the entire strategic campaign to reposition the brand in the more than 600 stores that make up the Mondadori Retail network, supervising the naming, the system architecture and the visual identity.

    This work gave rise to the new trademarks Mondadori Megastore, Mondadori Bookstore and Mondadori Point, reaffirming the brand’s leadership as the largest chain of bookshops in Italy.

    We also edited the Mondadori Bookclub’s catalogues on a continuous basis for its three productions: “The Literary Circle”, “Euroclub” and “Club for You”, which bring together a selection of the best Italian and international editorial products.

  • Welcome Andrea!

    The H2H team has expanded with the arrival of Andrea Ricotti, now operating in his new role of Sales & Marketing Director. A graduate in Corporate Economics from Milan’s Università Cattolica with an Executive MBA from SDA Bocconi, Andrea has occupied roles of increasing commercial responsibility in Hewlett Packard and, more recently, in Cerved Group.

    His expertise contributed to the development of the business of Cerved Marketing Solutions, managing the sales network and working on the planning and launch of new products and services.

    “Andrea’s appointment brings to H2H the guarantee of long-standing experience in the managerial and commercial field,” explained Paolo Romiti, H2H’s CEO. “We have put him at the helm of the Sales Accounting, Project Management and Strategy teams, with the aim of pursuing the marked strategic repositioning of the agency, which will involve additional recruitment to the workforce in the coming months and the redefining of the corporate mission.”